Technical SEO that keeps your site fast, crawlable, and reliable

Technical SEO is the foundation. We fix crawl access, index rules, speed, stability, and site structure so every page has a fair chance to rank—both in traditional results and AI views. AI helps with analysis; specialists review and ship safe, tested changes.

Crawl & index health

Robots, sitemaps, canonical logic, and clean status codes.

Core Web Vitals

Faster LCP, stable CLS, responsive INP on real devices.

Architecture & links

Logical URLs, parameter control, and internal link clarity.

Safe structured data

Only where useful and always matching visible content.

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What is Technical SEO (and why it matters)

It’s the behind-the-scenes work that helps search systems reach, understand, and serve your pages. When the foundation is right, pages load faster, index correctly, and are easier to cite in AI experiences.

Access

Robots, sitemaps, clean status codes, and no crawl traps.

Speed

Lean templates, optimised media, and stable Core Web Vitals.

Structure

Logical URLs, parameters under control, and internal link clarity.

What we fix

  • Robots, sitemaps, and crawl budgets
  • Index rules, canonicals, redirects, and pagination
  • Template weight, scripts, fonts, images, caching
  • URL patterns, parameters, and duplication
  • Structured data where it helps and matches content

What we avoid

  • No cloaking, hidden text, or doorway pages
  • No schema that misrepresents content
  • No risky hacks that break tracking or ads
  • No change without testing on staging when possible

Clean markup and accurate hints make your pages easier to cite in Google AI Overviews and chat tools.

How Technical SEO runs with AMS

Simple, steady, and safe. We prioritise fixes that matter and ship in small, tested batches.

  1. 1

    Audit the foundation

    Crawl, index, vitals, duplication, and parameter checks. Shortlist fixes by impact.

  2. 2

    Plan 30-60-90

    Owners, effort, and outcomes. What ships first and how we validate.

  3. 3

    Implement safely

    Stage where possible. Protect tags and tracking. Keep templates light.

  4. 4

    Test and verify

    Vitals, index state, and UX checks on real devices and connections.

  5. 5

    Measure and iterate

    Review GA4 & GSC signals monthly and adjust the backlog.

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Why technical SEO matters for your website and business

A solid foundation makes pages discoverable, fast, and trustworthy—so more of your traffic converts.

Better discovery

Stable crawl and index coverage put the right pages in front of the right queries.

Speed & UX

Lean templates reduce bounce, improve engagement, and help ad Quality.

Clear structure

Logical URLs and internal links guide users and systems to the next step.

Policy-safe signals

Structured data that matches content—no risky shortcuts or mislabels.

Compounding gains

Each fix improves multiple pages and templates across the site.

ROI across channels

Organic supports paid by lifting landing page fit and tracking reliability.

What you can expect to improve

  • Crawl health & index stability
  • Page speed & Core Web Vitals
  • Internal link clarity
  • Search impressions & clicks
  • Qualified enquiries

We measure with GA4 and Search Console, then ship small, safe improvements each cycle.

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How AMS is different — and why teams choose us for Technical SEO

You want steady growth without noise. We blend AI speed with human judgement to ship safe, measurable fixes.

Human-led, AI-assisted

AI speeds audits; specialists decide. No auto-changes without review.

Clarity over jargon

Short plans, owners, and outcomes—everyone knows what ships next.

Minimal disruption

Stage, test, and release. Tracking and ads stay protected.

Policy-safe schema

Only where useful and aligned to visible content.

Transparent reporting

Simple dashboards and weekly notes—changes, signals, next steps.

Flexible engagement

50% advance to start, month-to-month, 30-day notice to change scope.

What you get working with AMS

  • Architecture & link maps
  • Prioritised fix list
  • Vitals improvement notes
  • Screenshots & proof
  • Monthly review call

We don’t promise rankings. We promise careful work and steady progress you can see.

Simple engagement

  • Custom quote based on scope and effort
  • 50% advance to start
  • Month-to-month with 30-day notice to change scope
  • Clear tasks and honest reporting

Full details in our Refunds & Cancellation and Terms of Service.

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Technical SEO FAQs

Straight answers in simple language. If you don’t see your question, send us a note.

Do I still need technical SEO if I publish great content?
Yes. Content needs clean access, correct index rules, speed, and duplication control to reach its audience.
How long do results take?
Fixing blocks can help in weeks. Template and vitals work compounds over months as systems recrawl.
Will changes affect ads or analytics?
We protect tags and pixels. Speed and clarity often improve Quality and conversion rates.
Should we add schema to every page?
No. Only where useful and always matching what users can see. Clean HTML stays the priority.
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