Ecommerce SEO — clean product data, safe facets, and content that answers buyer questions

We make your catalog easy to crawl, products simple to compare, and buying decisions faster. Clean feeds, disciplined faceted navigation, and answer-first content across PDPs, PLPs, and guides—reviewed by humans, assisted by AI.

Structured product data

Titles, attributes, variants, availability, and pricing in sync with schema and feeds.

Facet & crawl control

Rules for filters, pagination, parameters, and deduplication to protect crawl budget.

Answer-first content

Comparisons, size help, FAQs, and buying guidance that reduce returns.

Review & UGC signals

Verified reviews, Q&A hygiene, and moderation for trust and snippets.

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What Ecommerce SEO means at AMS

We treat your store like a living data product. That means clean entity data for every SKU, disciplined navigation rules so bots don’t get lost, and buyer-helpful content that reduces returns and increases AOV.

Catalog integrity

Titles, attributes, variant linking, stock status, and canonical logic aligned across PDP, PLP, feeds, and schema.

Navigation discipline

Facets, sort orders, and pagination controlled with index rules, parameters, and internal links that scale.

Decision content

Helpful copy: size and fit guides, comparisons, FAQs, and troubleshooting—written for people, easy for AI to cite.

What’s included

  • Product taxonomy and URL model (category, brand, attributes)
  • Facet rules: which filter URLs can index vs. consolidate
  • PDP hygiene: titles, bullets, specs, size/fit, delivery, returns
  • PLP hygiene: intro copy, filter explainers, pagination integrity
  • Schema: Product, Offer, AggregateRating, BreadcrumbList
  • Feeds: Google Merchant Center, marketplaces, and social shops parity
  • Media optimization: hero vs. thumb, alt text, lazy & dimensions

Guardrails

  • No thin or duplicate PDPs—variants consolidate with canonical logic
  • No indexable sort orders or session parameters
  • No fake scarcity or misleading reviews
  • Schema only where it matches the visible UI and stock state

Clean markup and accurate data help both classic results and AI overviews.

Store templates that rank and convert

Product Detail Page (PDP)

  • Above the fold: title, price, stock, key benefits bullets, primary image/video.
  • Decision helpers: size/fit, compatibility, care, warranty, delivery & returns.
  • Evidence: verified reviews, Q&A, usage photos, certifications.
  • Schema: Product + Offer + AggregateRating (when visible).
  • Internal links: related items by use-case, not just brand.

Product Listing Page (PLP) / Category

  • Intro copy: 60–120 words clarifying who the page is for and top criteria.
  • Facet hygiene: allow filter exploration but control indexation.
  • Pagination: stable URLs, rel="next/prev" not required; ensure discoverability.
  • Sort orders: keep non-indexable; maintain a default canonical sort.
  • Helpful widgets: comparison, size/fit quick tips, top FAQs.

Faceted Navigation Rules

  • Indexable facets: high-demand filters with stable inventory (e.g., brand, material).
  • Noindex facets: low utility or near infinite (e.g., price ranges, in-stock toggles).
  • Parameter control: whitelist + canonical strategy; collapse duplicates.
  • Internal linking: curated links to “best of” filters; breadcrumb sanity.

Product data, feeds, and schema that agree

Schema hygiene

We only ship schema that mirrors the UI and stock state to avoid trust issues.

  • Product with name, sku, brand, gtin/mpn (when available)
  • Offer with price, priceCurrency, availability, url
  • AggregateRating only when ratings are visible and verifiable
  • BreadcrumbList for categories and PDPs

Feeds & Merchant Center

Your site, schema, and product feed must match. We fix titles, attributes, and policies that block ads and free listings.

  • Normalize titles: brand + model + key attribute + size/qty
  • Map required attributes per category (e.g., apparel size system, electronics GTIN)
  • Sync availability and pricing; handle sales price annotations
  • Policy-safe image guidelines and disallowed claims removal

Delivery clarity

Shipping times, costs, COD/EMI availability, and return windows presented consistently across PDP, cart, and emails.

Reviews, Q&A, and local proof that builds trust

Review hygiene

  • Collect post-purchase with photos; highlight “most helpful” not just “recent”.
  • Deduplicate syndicated reviews & label sources.
  • Moderate for policy safety; display verification badges.

Q&A clarity

  • Group similar questions; pin official answers with timestamps.
  • Auto-suggest related articles to reduce repetitive Qs.
  • Mark outdated answers and refresh when specs change.

Local proof

  • Store pages with NAP, inventory highlights, and pickup/return info.
  • Google Business Profile sync for stock and holiday hours.
  • UGC from local events & installs to power social proof.

How Ecommerce SEO runs with AMS

We prioritise fixes that matter and ship in small, measured releases aligned to your dev cadence.

  1. 1

    Catalog & crawl audit

    Taxonomy, URLs, parameters, duplication, and schema vs. UI checks.

  2. 2

    Facet & template plan

    Index rules, canonical strategy, PDP/PLP improvements, feed fixes.

  3. 3

    Implement safely

    Stage tests, protect tracking, and roll out by template not page.

  4. 4

    Test & verify

    Coverage, vitals, snippet presence, and merchant diagnostics.

  5. 5

    Measure & iterate

    Track impressions, CTR, revenue by landing page, returns ratio, and FAQ engagement.

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Why Ecommerce SEO matters for your business

Good SEO turns inventory into answers. It improves discovery, reduces decision friction, and lifts revenue per session.

Better discovery

Stable coverage of categories, indexable high-value facets, and rich results.

Speed & UX

Lean templates, fast images, predictable pagination—lower bounce, higher add-to-cart.

Trust & compliance

Accurate prices, stock, and reviews; policy-safe schema and feeds.

Revenue impact

Informed buyers, fewer returns, stronger cross-sell from related content.

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Ecommerce SEO FAQs

Clear answers without jargon. If you don’t see your question, send us a note.

Should filters (facets) be indexable?
Only a few. Index filters that map to stable demand (e.g., brand) and keep others non-indexable with canonical consolidation and parameter rules.
Do we need unique copy for every PDP?
Every PDP needs clear specs, benefits, and evidence. For near-identical variants, share a parent PDP with selectable options to avoid duplication.
How fast can we see results?
Facet/canonical fixes often help within weeks; broader coverage and content upgrades compound over 1–3 months as bots recrawl.
What about Product schema and ratings?
Use Product + Offer on PDPs when price/availability are visible. Add AggregateRating only if ratings are genuine and shown on the page.
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