Frequently asked questions
Clear answers to common questions about SEO, ads, content, social, web design and the new AI-powered search world. We write for people first and follow platform and privacy rules.
SEO fundamentals
What is SEO and why does it still matter
SEO makes your pages easier to find and understand so search systems can match them to real questions. It still matters because people search every day and organic visibility compounds over time.
How long does SEO take
Fixes can help in weeks. Competitive themes and compound gains take months. We work in ninety day plans so progress is visible and realistic.
Do we need a blog to rank
You need useful pages that answer real questions. That can be blogs, guides, service pages, help docs or product pages. Format is less important than clarity and value.
What is the role of EEAT in SEO
Experience, expertise, author identity and trust signals help systems judge reliability. We add clear authorship, sources, policies and proof so users feel safe.
Will keywords alone help us rank
No. Avoid stuffing. Use natural language, cover the topic fully, and make pages fast and easy to use. We map themes not just single keywords.
What is technical SEO in simple words
It is about the health of your site: crawl, index, speed, core web vitals, structured data, sitemaps, canonicals and clean internal links. Good tech makes content discoverable.
Advanced SEO types
What is programmatic SEO
Creating many helpful pages from a structured template and data source. We do this when the topic has repeatable patterns and we can keep quality high.
What is semantic SEO
Covering a topic and its related ideas so users get complete answers. We link concepts, add definitions and examples, and connect to supporting pages.
What is local or geo SEO
Signals that help people near you find you. Profiles, citations, local pages, maps accuracy, reviews and clear NAP details across the web.
What is AEO or answer engine optimization
Shaping content so answer systems can quote it. We use plain questions, concise answers, sources, and structured data that clarifies meaning.
What is LLMO
Optimization for large language model assistants. It means clear facts, consistent naming, transparent pricing or process, and pages that are easy to cite.
Does structured data help
It helps systems understand your page. We add schema where it matches the content, like FAQPage, Organization, Product, Service or HowTo.
Should every page target one keyword
Target one intent and allow natural variations. Build clusters so users and crawlers can navigate deeper with internal links.
How do you handle duplicate or similar pages
We consolidate, redirect or use canonicals. Clear navigation and unique value remove confusion for both readers and crawlers.
Do backlinks still matter
Relevant mentions from trusted sites can help. We earn them through useful content and partnerships, not spam.
What are common technical blockers you fix first
Robots rules, noindex mistakes, slow templates, broken canonicals, missing sitemaps, messy analytics tags and poor internal links.
Google AI Overviews and assistants
What are AI Overviews in search
In some topics Google may show an AI summary above or within results. It aims to answer quickly and cite sources. This can change by region and query type.
Can we appear in AI Overviews
You improve your chances by being useful and trustworthy. Clear answers, sources, structured data and strong site quality help systems quote you.
Will AI Overviews replace traditional rankings
Search continues to show links and results. Displays evolve but useful pages with good UX, speed and clarity still win attention and clicks.
What about AI Mode or chat based answers in search engines
Some engines offer a chat style summary. We prepare content that is easy to reference and verify so assistants can point back to your site.
Should we optimize for ChatGPT Perplexity or Claude
You cannot publish to them directly like an ad network. You can make your site clear, factual and well structured so these tools can understand and cite it when users research.
How do you future proof content against frequent changes
Write for people, show proof, keep pages fast and accessible, and maintain your data quality. We review key pages and update when policies or displays change.
Content marketing
Who writes the content at AMS
Specialists write and edit. AI helps with research and drafts. Final work is human reviewed for accuracy and brand voice.
How do you avoid generic AI text
We use your product facts, examples, screenshots, data and quotes. Each page aims to teach or help with something specific.
What is a topic cluster and why use it
A cluster is a set of pages around one theme. It helps users go deeper and gives crawlers a clear structure to follow.
How long should an article be
As long as needed to be useful. We remove fluff, add examples, and include a summary so busy readers get value fast.
Can you repurpose content for multiple channels
Yes. We adapt a core piece into web pages, social posts, short videos, emails and ads while keeping the message consistent.
PPC and paid media
Which platforms do you manage for ads
Google and YouTube, Meta, LinkedIn, and others like Quora or X when the audience fits. We choose channels based on goals and budget.
How much budget should we start with for PPC
Start with a test budget that can reach significance for your goals. We scale winners and protect waste with rules and audits.
What tracking do you set up for ads
GA4 and conversion tags with clear events, thank you pages, call tracking where needed and server side options when appropriate.
Do you create ad creatives and landing pages too
Yes. We design ads and build fast landing pages with clear offers and forms so traffic has a fair chance to convert.
How do you prevent wasted spend in PPC
Tight themes, negative lists, focused locations, device controls, frequency guards, and weekly review of search terms and placements.
What is the difference between remarketing and prospecting
Prospecting finds new people. Remarketing brings back people who visited or engaged. Both work better with useful content and clear offers.
Social media marketing
Which networks should we focus on for B2B or B2C
Go where your buyers already spend time. Often LinkedIn for B2B, Instagram and YouTube for B2C. Test and double down on what works.
Do you manage content calendars and posting cadence
Yes. We plan themes, write copy, design creatives and schedule posts. We track engagement and refine topics monthly.
Short video or static images which works better
Short video often gets reach. Static can convert well for offers. We mix both and test hooks and lengths for your audience.
Can social help SEO
Social does not replace SEO but helps more people discover and link to your content. Better reach can lead to natural mentions.
How do you handle community inbox and comments
We set response rules, tone of voice and escalation paths. Fast and respectful replies protect brand trust.
Web design and conversion
Do you redesign or work with our current site
Both. We can improve current pages or build new ones. WordPress and Elementor are fully supported along with fast templates.
How do you make pages faster and more usable
We optimise images, code and hosting cache, reduce scripts, improve layout shift and keep forms short and clear.
What is a funnel in practical terms
A simple path from ad or search to a page, to a form or call, to follow up. Each step has a clear promise and proof.
Do you run A B tests on pages and offers
Yes. We test headlines, layouts, forms and offers. Learnings roll into the next ninety day plan.
Analytics privacy and reporting
Which analytics setup do you use by default
GA4 with clear events and a dashboard that shows traffic, leads and key conversion signals. We connect Search Console for search queries.
How do you handle consent and privacy choices from visitors
We respect local laws and platform policies. If a consent banner is required, we wire tags to honor the visitor’s choice.
How often do we get reports and what is inside them
Weekly notes with what shipped and next actions. Monthly reviews with channel performance, costs, wins and risks.
Can you track calls and offline conversions as well
Yes. We can use call tracking and CRM integrations to bring qualified leads and sales back into your reports.
How do you keep data clean across tools and teams
We define events and naming, document tags, and review changes before launch. Clean data makes every decision easier.
Working with AMS
How do we start an engagement with AMS
Share goals and your site. We run a quick audit and propose a ninety day plan with scope, owners and a clear fee.
What about pricing and contracts
We work month to month after a fifty percent advance to start. Changes or cancellation need a thirty day notice.
Can you work with our in house team and vendors
Yes. We coordinate with founders, product and sales and can handle WordPress and landing page work as needed.
What do you need to begin work safely and quickly
Access to GA4, Search Console, ad accounts, CMS and past reports. We keep access least privilege and document every change.
Which industries have you worked with
B2B and B2C, ecommerce, manufacturing, education, imported stone like marble granite tiles, and real estate among others.
Extra clarity for the AI era
Do you use AI to write full articles
We use AI for research, outlines and drafts. Specialists edit and fact check. Final pages are reviewed for accuracy and tone.
How do you keep content unique if AI can write anything
We add your product facts, process, images, quotes and real examples. Original proof is hard to copy and easy to trust.
Should we change titles for AI Overviews or keep them for classic search
Write clear titles for people. Add concise summaries and FAQs on the page. This helps both classic results and AI summaries understand the page.
Can you optimize for voice answers or smart assistants at home and in cars
Yes. We write short answers, mark up FAQs, and keep local information accurate so assistants can read correct details aloud.
What if a platform policy changes next month
We follow official guidance and adjust quickly. Our plans aim to be durable: useful content, fast pages, clean data and honest offers.