ICP-aligned pages
By role, industry, and maturity—each with a relevant CTA to book a demo.
B2B SEO — useful pages for buyers and influencers with simple paths to book a call or demo
We build search journeys that match how B2B teams actually buy: clear comparison content, implementation guides, pricing clarity, security answers, and next steps that respect enterprise workflows. AI assists research; humans edit for accuracy, tone, and policy safety.
Comparison & alternatives
Honest head-to-heads with proof, migration steps, and procurement notes.
Security & compliance
SOC2/ISO posture, data residency, permissions—easy for InfoSec to review.
Implementation guides
Integrations, timelines, roles, and “week 1–4” plans to reduce risk.
What B2B SEO means at AMS
B2B search isn’t about traffic for its own sake. It’s about creating pages each stakeholder needs to say yes—from the first shortlist to InfoSec review—then offering simple paths to book a call or demo.
Champion
Outcome pages, ROI models, and pilot plans that make the case internally.
Security
Trust center: certifications, data handling, access controls, breach process.
Engineering
Integration maps, SDKs, SLAs, rate limits, and migration runbooks.
Finance
Transparent pricing ranges, TCO, procurement checklists, vendor forms.
What we build
- Comparison & alternatives pages with evidence and migration steps
- Industry & role pages mapped to problems, KPIs, and toolchains
- Implementation guides: timeline, owners, risk mitigations
- Pricing explainer: ranges, tiers, and procurement FAQs
- Security & compliance hub linked from every sensitive page
What we avoid
- Keyword stuffing and thin “SEO pages” that nobody uses
- Over-promises—every claim must link to proof or a reference
- Conflicting info across docs, pricing, and product UI
We write for people first and structure content so AI systems can cite it accurately.
Playbooks we deploy
ICP & Journey Mapping
- Map roles (Champion, Exec Sponsor, Security, Eng, Finance) to questions and risk.
- Create route: Discovery → Shortlist → Validation → Procurement → Rollout.
- Assign a page pattern and CTA for each stage.
Comparison & Alternatives
- Evidence-based comparisons with POV, pros/cons, and switching steps.
- “Build vs. buy” and “Do nothing vs. do now” analyses.
- Migration checklists and timeline calculators.
Implementation & Integrations
- Week-by-week rollout plans and RACI tables.
- Integration notes for major tools in your stack.
- Proof via screenshots, logs, and sample configs.
Trust Center & Risk
- SOC2/ISO posture, sub-processors, data retention, SSO/SCIM.
- Incident response and DPA/BAA templates.
- Security FAQ with named owners.
How B2B SEO runs with AMS
We keep it steady and accountable—small, tested releases that ladder to pipeline.
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1
Signals & gap audit
Query intents, competitor coverage, doc parity, trust gaps, and CTA friction.
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2
30-60-90 plan
Owners, effort, outcomes. Which playbooks ship first and how we measure.
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3
Build & review
Draft with AI assistance; human edit for accuracy, tone, legal & policy safety.
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4
Ship & test
Crawl/index checks, UX reviews, demo-path friction tests on real devices.
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5
Measure & iterate
Track impressions, SERP share, assisted conversions, demo/booked meetings.
Why B2B SEO matters for your pipeline
Useful pages reduce internal friction, create consensus, and shorten sales cycles.
Buying-group coverage
Each role gets answers in their language with proof and next steps.
Faster cycles
Clear comparisons, pricing ranges, and implementation plans reduce back-and-forth.
Risk & compliance
Trust center and security FAQs unblock InfoSec and legal reviews.
Marketing–Sales alignment
Shared definitions of MQLs, demo intent, and content SLAs.
Page templates that convert
Solution / Use-case pages
- Who it’s for, problems solved, measurable outcomes, integrations.
- Short demo request + calendar embed; optional sandbox link.
- Proof: screenshots, metrics, and quotes with source links.
Industry & role pages
- By vertical (FinTech, SaaS, Manufacturing) and role (Ops, RevOps, CISO).
- KPIs, constraints, and tailored playbooks with case snippets.
- CTA: “See a tailored demo” → picks industry/role.
Comparison & alternatives
- POV statement, pros/cons tables, fit/misfit checklist.
- Migration path: data export, mappings, cutover weekend plan.
- CTA: “Plan your move” → book migration consult.
Trust & security center
- Certs, vendor forms, sub-processors, pentest summary.
- Responsible disclosure and RTO/RPO statements.
- Contact security@ and SLA response windows.
B2B SEO FAQs
Straight answers. If you don’t see your question, send us a note.
How is B2B SEO different from B2C?
Multiple stakeholders, longer cycles, and higher risk tolerance. Pages must answer procurement, security, and implementation questions—not just benefits.
Do we publish pricing?
We suggest ranges and drivers of cost, plus a way to get a custom quote. It builds trust and filters unqualified leads.
How fast do results show up?
Foundational gaps (comparison, security, implementation) can lift qualified demos in weeks; wider coverage compounds over 1–3 months as content is crawled and shared in sales cycles.
What metrics do you track?
Coverage by template, SERP share of journey terms, demo/booked meetings, assisted conversions, and influenced revenue—plus content QA and trust-center views.